Tuesday, March 31, 2009

The Power of Profanity

By Arleen Kaptur

Everyone has heard it and probably a very large number of individuals have used profanity to make a point in a conversation. Does profanity in the business community have an impact or is it a barometer to just how intelligent a client, manager, or CEO is?

Charles Osgood once made a comment on "words." He said "Compared to the spoken word, a picture is a very pitiful thing." Words can be so powerful that they change the course of history and they can and have brought powerful nations down to their knees. It is the choice of words, whether in social or business situations, that tracks the course of the meeting, the evening, or even just a walk through the park. Have you ever gone to eat with your family to an upscale restaurant and the table next to you - an after business meeting get-together of men/women, or other group of adults, that used language that more than emphasized their laughter and their gestures. Did you leave that restaurant refreshed and grateful that you were privvy to such language? Could you honestly say that the conversation at the next table made your night out memorable? It may have if your vocabulary was built around the premise that the harsher the words, the more authority the speaker commands.

Most individuals who have reached the point of being managers or in places of authority in their chosen fields did not get there because they were well-versed in foul language. They moved up the ladder of success because they had a command of the English language that motivated and moved their staff to productivity and to results. At performance meetings between employers and employees, do you actually think that when the subject of how you would advance the company or bring better workmanship to your department that the use of profanity gave you a better score? Why do colleges and higher institutes of learning have English/ grammar, and even public speaking classes but none have Profanity 101 - a class that will better your chances for success in the business world? Point in case, the more advanced your vocabulary, the better handle you have on expressing your needs with words, the use and need for profanity decreases tremendously because you are in control, you have nothing to hide with vulgarity, and it is more important to you to get your point across in a way that motivates and inspires those you are in charge of, whether that be an assembly line, a sales department, or even a branch office.

Profanity does have its place - in the mouths and on the minds of those whose limits of language is to be pitied not copied. In any business setting, vulgar language is a marker of someone who does not have the capacity to lead, but only to the immature level of not being able to control his/her own temper or outbursts and can only use tactics that are not business worthy. Something to think about.

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